Do you ever feel like you're running in circles? As a small business owner, you wear a lot of hats, but what if I told you there are ways to automate your internal processes and client communications that could save you time, and increase your revenue.
Not all businesses are created equal, but there is a proven way to nurture sales leads regardless of your size or industry. But who has the time? You’re busy being best in the world at what you do.
That is where marketing automation comes in.
Think about the day-to-day tasks you complete starting from when you arrive at your desk (or sometimes even before that!) to when you close up shop at night. Are you spending more time being reactive than proactive? Are you responding to emails and calls as they come in and then running through your notes and papers to remember who you should be reaching out to because you haven't heard from them in awhile?
And don't forget checking in on customers to make sure they're happy, or collecting payments for projects completed days or weeks ago.
Some days you may feel like a chicken with your head cut off.
EXAMPLES
Integrations. If you haven't heard this word yet or have yet to learn it's power, then I am so excited for you because it is going to change your life. Through integrations, you can have multiple applications share information automatically in a specific way, for a formulated desired outcome.
Said frankly, when you ask someone to book an appointment in your calendar, and they actually do it, you can have your systems tell each other the action has occured and from that send customized reminders for said appointment to your prospect and your sales rep, all in intentional desired timelines so everyone is in the loop and on track.
Your sales reps may be shocked to notice that the only resource they need to rely on is following the appointments that are cropping up on their calendar.